I was recently contacted by Chris Costanzo who writes for Bank Director Magazine for my thoughts on social media for banks for an article she was writing. She's written a fantastic article that features some great information on how banks like ShoreBank of Chicago and Umpqua Bank of Portland are using social media to better connect with customers.. There's also some great … [Read more...]
3 Ideas For Measuring ROI On Social Media Marketing For Banks
Some thoughts about ROI tangible and intangible benefits Originally uploaded by cambodia4kidsorg By Kevin McIntosh If your bank is considering social media marketing, it's likely that the question of ROI is one that keeps coming up. Fortunately, you don't have to be an Einstein to figure out some of the answers. … [Read more...]