Jimmy Fallon debuted as the sixth person to host The Tonight Show last week with 11.3 million viewers, hitting the highest ratings in five years. If you are a Jay Leno fan and/or never stayed up past the midnight hour to watch Fallon, you might not have known what to expect from the new kid in this time slot. But, Fallon has a secret weapon that helped propel him into this … [Read more...]
Social media and your bank – what your customers are saying about you and what you can do about it.
Several years ago, a friend of mine had her satellite radio stolen from her car as it sat in her driveway. She promptly called and reported it stolen, requesting that service to the radio be cancelled immediately. Instead – despite multiple calls, complaints and tears – the company charged her monthly for a radio that she no longer even owned for the next three … [Read more...]
7 things Chick-fil-A taught us about marketing
If I were the marketing director for Chick-fil-A, I would be buying full-page ads in the Chicago, Boston and San Francisco papers, thanking their local politicians for increasing sales over 100% in one day. With just a few words from Boston Mayor Thomas Menino, Chicago Mayor Rahm Emanuel, and San Francisco Mayor Edwin Lee, Chick-fil-A had millions of passionate customers all … [Read more...]
What is a QR Code, Anyway?
So, you just got your Facebook page up and running and have subscribed to a few industry blogs for new marketing ideas for your bank. You are feeling pretty good – like you’re maybe even ahead of the game. But just as you start to relax, you see something new. What’s that black-and-white puzzle-looking square on the back of your hamburger wrapper? And there’s another one on … [Read more...]
Social Media for Community Banks
I work with a lot of community banks around the country and many of them are asking about social media. Should we be on Facebook? Should we Tweet? What about LinkedIn? I tell them that before they start worrying about all of this new media, they should concentrate on two of the oldest and most proven forms of social media: the mail and the telephone. Instead of worrying … [Read more...]