Writing online on the American Bankers Association Bank Marketing page on LinkedIn, Kailyn Gallagher makes some critical points to ponder for community banks. In summary: “It’s not personal. It’s business.” Sometimes, businesses make a critical mistake when it comes to their entity’s social media presence, treating it as they would their personal Facebook or Twitter page. … [Read more...]
The power of “old-school social media”
I have a friend, a retired executive for a well-known global brand. On a wall in his home hangs a letter. It’s not a letter from his CEO, the President of the United States or a celebrity. It’s a rejection letter he wrote to a job candidate who didn’t fit the bill for his department. Unusual as this may seem, hear me out. The bright young woman came in to interview, … [Read more...]
Best Practices for Bank Marketers Using LinkedIn Company Pages
Are you taking advantage of LinkedIn’s company pages to expand your institutions brand presence, foster relationships by attracting followers, and increase lead generation opportunities? According to the LinkedIn Audience 360 Study, LinkedIn members are almost 50 percent more likely to buy from a company they engage with on LinkedIn and 80 percent of LinkedIn members want to … [Read more...]
How to Write a Social Media Policy for Your Financial Institution
The expansion of social media in the workplace and for personal use has made it vital for financial institutions to include a specific social media policy within its policies and procedures. In the past it was easier to manage social media use by restricting access to sites on company systems, but smart phones and the acceptance of using social media in marketing communications … [Read more...]
Bank Marketers: Will New Gallup Poll on Social Media Change Your Strategy?
A recent Wall Street Journal article states social media fail to live up to early marketing hype based on a newly released Gallup report. Bank marketers may want to look at this data to see if they need to update their social media strategy. The article cites the Gallup poll reports a clear majority of Americans say social media have no effect at all on their purchasing … [Read more...]