First, a confession: This is not an original headline, but the title of a book written in 1963 by one of the most famous ad men of all time – David Ogilvy. My advertising career began at J. Walter Thompson, at that time the largest agency in the world. In those days, I loved the Ogilvy book, considered to be the Bible for the advertising profession. As a newly-minted … [Read more...]
ICBA President takes on The Boston Globe on cybersecurity
Usually, we at BankMarketingCenter.com don’t hand out kudos to individual bankers, but an exception must be made in the case of Independent and Community Banks of America (ICBA) President and CEO Camden Fine for his articulate defense of small community banks. Fine put up his dukes so to speak after an article in The Boston Globe published a story contending that small … [Read more...]