The expansion of social media in the workplace and for personal use has made it vital for financial institutions to include a specific social media policy within its policies and procedures. In the past it was easier to manage social media use by restricting access to sites on company systems, but smart phones and the acceptance of using social media in marketing communications … [Read more...]
Bank Marketers: Will New Gallup Poll on Social Media Change Your Strategy?
A recent Wall Street Journal article states social media fail to live up to early marketing hype based on a newly released Gallup report. Bank marketers may want to look at this data to see if they need to update their social media strategy. The article cites the Gallup poll reports a clear majority of Americans say social media have no effect at all on their purchasing … [Read more...]
T-Mobile Enters the Digital Wallet Market – Should Bank Marketers Worry?
The competitive landscape for banks and credit unions is rapidly changing as technology and customer demand are bringing new players into the market. There was a time when geography and branch location played a significant role in how consumers selected their bank, but digital options, tech savvy millennials, and a post-recession customer untrusting of the banking industry have … [Read more...]
Business Owners Are No Longer Rushing To The Bank
Years ago, as a small business owner, I spent a lot of time waiting for the mailman. Cash was always tight, and I held out hope that what the mailman delivered would be enough to cover all the checks that had already been mailed. Many of my clients had said the “check was in the mail,” so it was just a matter of time before they arrived. Back then deposits had to … [Read more...]
Bank Directors and Officers: How to Prepare for a FDIC Lawsuit
Over the past few weeks many articles have been published about the damage that has been caused by lawsuits the FDIC has filed against bank directors and officers. I know there were some things going on in a few banks that weren’t always done appropriately or legally, but the problem is that much of this activity had been occurring for years. As Warren Buffet once said, “Only … [Read more...]