To hear politicians and social activists and critics tell it, the financial services industry – banks included – is driven by greed. Profit, the critics contend, is the sole motivation for a bank to unlock its doors each morning. But a November 2015 story in the American Bankers Association Banking Journal tells a far different story, of how two executives at a … [Read more...]
Digital local advertising is on the rise; Some ideas for banks
For the first time, online local advertising is expected to overtake all local analog media. In fact, digital is expected to eat up more than half of all local ad dollars in 2016, according to Borrell Associates. In fact, Borrell predicts that online local advertising is expected to grow by 36.9 percent, ahead of last year’s rate of 34.9 percent. Overall advertising is expected … [Read more...]
The Future of Banking: Will Smart Phones Replace Smart Bankers?
A check arrives in the mail. Your customer, still in his/her pajamas and down with the flu, needs to deposit those funds. Thanks to smart phone technology and Check 21 legislation, the ailing client can get that done with ease and has been legally able to do so for more than a decade. But this relatively recent technological advance begs a critical question for the future … [Read more...]
Are Checks Becoming Obsolete?
by Guest Blogger Jessica Kane Myths and Misconceptions About the Decline of Checks The use of checks has been on a continual decline for the last decade and most believe this will continue at an exponential rate until the eventual death of the check. No one can argue that the use of checks has been on the decline, but the truth is is that this decline has occurred at a … [Read more...]
What Bank Marketers Need to Know About Consumer Trust
Do you have testimonials on your web site and reviews on directories and social media sites for your customers and prospective customers to see? Easy access to information online has allowed consumers to search for their products and services using the web before actually visiting a “brick and mortar” location or even speaking to someone at the business. Whether we like it or … [Read more...]