Every morning, my friend Sid Haas, a veteran marketing executive in Peru, Ill., checks his e-mail, and gets a notification from the U.S. Postal Service, telling him – in some cases showing him -- what will be in his mailbox that day. This relatively new and little-advertised development in the drive to deliver information faster and more accurately, is called Informed … [Read more...]
Trump Tax Cuts – Benefiting Wall Street or Main Street?
When Congress passed the White House-backed tax reform legislation late last year, we at BankMarketingCenter.com tried to strike a positive chord, pointing to community banks that had increased wages and bonuses for employees. Now, six months after the historic cuts, it appears the cuts have caused bank profits to increase to levels not seen in the past 20 years, at least … [Read more...]
Yes, bank marketers can learn something from reporters.
I can hear the loud chuckles and scoffing and see the fire engine red faces already. Over the last few years, news coverage of the banking industry has not been warm and fuzzy –e.g. Wells Fargo – but admittedly, that was the institution’s own doing. And while politicians have made it popular in their circle to howl “fake news” when something hits print, broadcast, or online … [Read more...]
Six Social Media Time Management Tactics for Bank Marketers
The number one hurdle to using social media expressed by many bank marketers is, “I don’t have the time to use social media.” So how does a bank marketer find the time? Work Smarter, Not Harder By working smarter and implementing time management strategies, bank marketers can overcome the obstacles that keep them from investing in using social media. This can be done by … [Read more...]
Jerry Lewis, banks and the power of testimonials
The passing of Jerry Lewis at 91 a few weeks back set us to thinking about the power of testimonials. For Lewis, comedian, actor, singer and star of stage, screen film and nightclubs, testimonials came in the form of laughter and applause from an audience, or in the case of his work for the Muscular Dystrophy Association, billions of dollars for charity. Lewis was honored … [Read more...]