What truly makes a bank a community bank? Is it because it’s in a small town or community? Is it because the money comes from and stays in the community? If that’s the case, why isn’t the local grocery store called a community grocery store? Is your favorite restaurant referred to as a community restaurant? I think most bankers in “community banks” want you to believe … [Read more...]
Online Bill Pay – Make Them Customers for Life!
A few years back, my cable went out suddenly during a football party. The wings were hot, the beer on ice. We were all sitting eagerly in front of the television, decked in orange and blue . . . and then, just after the first play of the game: blackout. I was so angry that I vowed to never pay for another service from them ever again. I called a satellite company the very … [Read more...]
Bank Of America “One – U2” – A Case Study In Social Media And Going Viral
I don't know if you ever saw this B of A video that went viral back at the end of 2006. While it's old news now, there are some reminders that it leaves us when talking about social media marketing. The video featured 2 Bank Of America executives at a company conference performing their rendition of U2's "One" with their own lyrics including lines like “Integration has never … [Read more...]
What Your Bank Can Learn About Social Media Marketing From A County Fair
Corn Dogs Anyone? Photo by emdot I love county fairs and state fairs. I think I set a record for state fair attendance at the 1998 Indiana State Fair. I probably set another record for the most corn dogs consumed in one week. Thinking about that got me thinking about social media marketing for banks. Actually it was the other way around. … [Read more...]
It’s Time To Put Some Community Into Your Community Bank’s Website
Originally uploaded by Darin Barry If you look at your bank's website what do you see? Information about checking account and savings products? A place to log in to your online banking account? In other words, stuff that's all about the bank. That's all important content. But it's content that can be found on any community bank's website. Community banking is … [Read more...]