The Gallup organization offered some insights in March 2015 that still resonates as community banks and credit unions enter the New Year. And while for the kids and their music, it may be “all about that bass,” for community and regional banks, the key to success is the customer experience, according to Beth Youra, a senior consultant for Gallup. “Regional and community … [Read more...]
Feeding Uncle Harry’s gift to the Pig
It’s the time of year when parents, grandmas, grandpas, aunts, uncles and friends fatten kids’ wallets with holiday cash. For most kids, those greenbacks may as well be on fire. They can’t wait to score the hottest video game, basketball shoe or high-tech gadget. If the 25th is a day for opening presents, the days after Christmas are filled with the not-so-pleasant sounds of … [Read more...]
5 Online Resources for Strategic Networking
Networking is essential for business development. We all have networks that connect us with colleagues, peers, prospects and referral sources. If you want to grow your business, you need to network, but many times the tried and true ways of networking have become stale, no longer produce leads, referrals or connections, and are a waste of your time. May be it’s time to break … [Read more...]
Best Practices for Bank Marketers Using LinkedIn Company Pages
Are you taking advantage of LinkedIn’s company pages to expand your institutions brand presence, foster relationships by attracting followers, and increase lead generation opportunities? According to the LinkedIn Audience 360 Study, LinkedIn members are almost 50 percent more likely to buy from a company they engage with on LinkedIn and 80 percent of LinkedIn members want to … [Read more...]
Millennial’s Matter to Bank Marketing
A generation ago, bankers could count on young people –piggy banks in hand -- riding their parents’ coattails to the neighborhood branch. As the years passed a kid who opened a savings account at 10 opened a checking account or a student loan at the same bank before heading off to college at 18. In a few years, that meant a mortgage, a college fund for their children, or an … [Read more...]