Ok kids, it’s time to loosen your tie and consider some unconventional ways to boost your bank’s brand. They’re uncomplicated, inexpensive and can spark a buzz among current and prospective customers. These are ideas that shatter the notions of conventional bank marketing: Have a little fun at the expense of your competitors: One major bank brand uses green bicycles and a … [Read more...]
Teach Children to Save Day set April 29; Registration for Banks Underway
A great opportunity for bankers is set for April 29. And while it’s more than two months away, registration is underway for banks who want to get involved in Teach Children to Save Day. Last year, more than 14,000 bankers from across the nation visited classrooms, hosting financial education events. Banks that register for the 2016 event get access to the Teach Children to Save … [Read more...]
Bank marketing and Ziggy Stardust (Seriously)
The passing of rock n’ roll legend David Bowie earlier this year at 69 may seem to have as much in common with the pinstriped, buttoned-down world of bank marketing as a peacock in a flock of pigeons. But bankers can learn a thing or two from Ziggy Stardust and Bowie’s various other rock incarnations: Consider: Branding: Before the world even knew a David Bowie, or … [Read more...]
Uncle Harry’s Gift (The Teen Years)
In a previous post, we talked about encouraging younger children to save and how banks can come alongside families to help encourage wealth-building behavior at an early age. Now –cue the scary music --the teen years. The teen years – for more reasons than can be addressed in a single post –pose countless challenges, ranging from academics to zits. When it comes to … [Read more...]
The EMV Chip Card Transition
Perhaps the biggest issue in financial services during the last half of calendar 2015 – along with the Federal Reserve’s December decision to raise interest rates – was the Europay, Mastercard, Visa or EMV Chip Card. While major institutions like Chase and stores like Target made the transition with their customers, recent surveys reveal that 56 percent of Americans don’t … [Read more...]