Community banks in Massachusetts & Tennessee do good and reap unexpected rewards At BankMarketingCenter.com we’re big proponents of building financial literacy among community bank and credit union customers. Critics who may contend that financial education, while a community positive, doesn’t do much for an institution’s bottom line. But as American Banker reported a … [Read more...]
Bow ties and bank marketing.
A friend has a social media habit he practices every Tuesday, thanks to Collared Greens, a Richmond, Va., based high-end, high quality and environmentally friendly traditional clothing site. When every Tuesday rolls ‘round, my buddy “Likes” and “Shares” Collared Greens’ Facebook post for “Free Tie Tuesday,” in the hope of winning one of the company’s spiffy bowties. Within … [Read more...]
Making banking cool again.
A friend of mine worked in mortgage banking in the late 1980s. After starting a career in media, he turned to banking for better pay, better hours and most of all, greater challenge and opportunity for advancement. Working in the heart of a large downtown created excitement, a “Mad Men” sort of vibe, complete with button-down collars, suits and ties. Don’t misunderstand, … [Read more...]
5 lessons for bankers from Augusta National
Traditionally, at least, banking and golf go together like sweet tea and cornbread. And this week - for weekend duffers like me - marks golf’s high holy days. The Masters tournament begins today. Think of it, the coveted green jacket, the resplendent azaleas painted every color in God’s palate. Green grass my wife would kill for. Bobby Jones, Palmer, Nicklaus, Watson, … [Read more...]
Millennials ARE worth the effort for community banks.
Marketing executive Kevin Tynan dropped a startling bombshell in the bank marketing world earlier this year. In an article on his website, Tynan pointed to a recent Harris survey that said that big banks are winning the hearts, minds and bank accounts of two-thirds of millennials. Community banks, he argued, aren’t so lucky. In his last sentence, he dropped the bomb: “I say … [Read more...]