Bank Marketing Strategy + Ideas

By Neal Reynolds, Bank Marketing and Advertising Strategist

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The power of great expectations.

July 28, 2017 By Neal Reynolds

A friend recounted the story of a women’s softball coach at a major university. The program, that only a few years earlier had been invisible on NCAA softball radar, had in just three seasons advanced to the finals of their conference tournament and then on to the College World Series. Like any good CEO, the coach met with each of his players individually. One by one, the … [Read more...]

Banking’s unsung hero.

September 29, 2016 By Neal Reynolds

Ben Franklin

I love this time of year, for a variety of reasons—  temperatures dropping, leaves changing, and of course, college football. We just went through the season for patriotism. Memorial Day is the season’s unofficial start. Flag Day, Independence Day, Labor Day, all reminders of the work, symbols and sacrifice that made our country great. The other day, while wandering … [Read more...]

FDIC’s welcome sign for de novos might as well be unplugged.

July 28, 2016 By Neal Reynolds

Welcome

These days, when some in the political circle are calling for an expansion of Dodd-Frank, the chairman of the FDIC, Martin Gruenberg decided in April to ease regulations in an effort to try to jump start the creation of new banks. As you know, the number of de novos sagged after the Great Recession. In short, Gruenberg slashed the period of microscopic regulatory scrutiny … [Read more...]

At last, a Washington idea community banks and credit unions can use.

June 8, 2016 By Neal Reynolds

Washington

Often in this space, we’ve written about how Washington has made community banks its personal punching bag. Sarbanes-Oxley, Dodd-Frank, the FDIC and other financial regulators – as well as Congress and the White House -- have not been friendly to community banks, all while bailing out Wall Street big boys. But at last, news hit quietly several weeks ago about a proposed … [Read more...]

5 Lessons Learned At Chick-fil-A

May 16, 2016 By Neal Reynolds

Chick-fil-A

Even when it seems that criticism and competition will make feathers fly at Chick-fil-A, headlines tell a different story. Here at BankMarketingCenter.com, we’ve been interested of late in the lessons community banks and credit unions can learn from success stories in other economic sectors, which brings us to Chick-fil-A. Pull up a chair, grab some sweet tea – Chick-fil-A’s … [Read more...]

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