What do bananas and baking soda have to do with bank marketing? I thought you would never ask. Let’s start with the bananas… If I were to hold up a bunch of bananas and asked an audience what they were, most would probably agree they were bananas. But if I held up a green banana and asked the same audience how many would buy this particular banana, less than half would raise … [Read more...]
Digital Signs: They’re Not Just for Customers!
Banks, like other companies, spend countless hours and thousands of dollars each year communicating with their employees. And bankers, like the customers they serve, are changing the way they prefer to communicate. Introducing new policies, products and procedures to bankers in multiple branches requires substantial investments of time, money and energy to prepare and … [Read more...]
Till Death Do Us Part
In this new era of banking, banks need to start rethinking the way they handle their customers. In the past, most banks just looked at how many new customers they acquired each month or how many new checking or CD accounts were opened. But today, banks have to think about cross-selling or up-selling their current customers to additional products or services. The more products … [Read more...]
How Social Media Can Help Your Bank
Bank Marketing Strategy: Somewhere There's A Bank View more documents from macwriter2007. This quick SlideShare presentation may give you some ideas on using social media marketing for your community bank. My workshop will give you lots more ideas. … [Read more...]
What The White House Can Teach Your Bank About Social Media Marketing
President Obama has made history again this week by taking transparency to a whole new level with an online town hall meeting with America. Americans were allowed to submit questions to WhiteHouse.gov or vote on questions they wanted to see the President answer. Those questions and votes were compiled, and the President responded to those questions getting the most … [Read more...]