I have owned a business for over 25 years and I have never, never had a banker call and ask me for my business. I did have a very large bank (SunTrust) send me an expensive pen in a nice wooden case, but no one ever bothered to call me. I’m sure their marketing department spent months and thousands of dollars trying to acquire more business customers, but somehow they forgot … [Read more...]
Put Your Marketing Plan into Action
In my last post, I talked about the Five Tips to Creating a Winning Marketing Strategy for Your Bank – the key ingredients of success being some old fashioned creativity and common sense. But the real test comes with the implementation of such a plan. How can you differentiate your bank from your competitors and successfully put your marketing plan into action? When looking … [Read more...]
Five Tips to Creating a Winning Marketing Strategy for Your Bank
It doesn’t take a degree from a high profile college or an expensive agency to create a successful marketing program for your bank. All you need is a little common sense and some imagination! Here are five simple tips to help you get started: Tip #1: Decide what you want. First, decide what you want your marketing program to accomplish. Do you want to acquire new … [Read more...]
Madison Avenue Marketing on a Main Street Budget
Banking has changed a lot in the last few years – and so has bank advertising and marketing. Advertising budgets have been slashed and marketing departments have been cut. In response, banks and credit unions are getting creative with their marketing and looking for innovative ways to create professional ads and marketing materials without hiring high priced agencies, … [Read more...]
CBS 60 Minutes Airs Story On Banks Fraudclosure Crisis
A 60 Minutes report on banks involved in Fraudclosure may present more brand marketing headaches for some major banks. In a news story that premiered April 3rd, 2011 on CBS 60 Minutes, Scott Pelley revealed shocking news about how banks, including Wells Fargo and US Bank, had hired a firm to help track paperwork related to bank signatures. But what they ended up with according … [Read more...]