In mid-January, ”American Banker” released its list of “The Best Banks to Work For”. The title alone may beg the question: What in the world does employee happiness have to do with marketing a bank?’ Plenty. Just take a look at three of the banks on the list and how they go the extra mile for the employees. And moreover, think about the message those happy employees … [Read more...]
Opening Doors At Banks
To hear politicians and social activists and critics tell it, the financial services industry – banks included – is driven by greed. Profit, the critics contend, is the sole motivation for a bank to unlock its doors each morning. But a November 2015 story in the American Bankers Association Banking Journal tells a far different story, of how two executives at a … [Read more...]
10 ideas to boost your bank brand
Ok kids, it’s time to loosen your tie and consider some unconventional ways to boost your bank’s brand. They’re uncomplicated, inexpensive and can spark a buzz among current and prospective customers. These are ideas that shatter the notions of conventional bank marketing: Have a little fun at the expense of your competitors: One major bank brand uses green bicycles and a … [Read more...]
The power of “old-school social media”
I have a friend, a retired executive for a well-known global brand. On a wall in his home hangs a letter. It’s not a letter from his CEO, the President of the United States or a celebrity. It’s a rejection letter he wrote to a job candidate who didn’t fit the bill for his department. Unusual as this may seem, hear me out. The bright young woman came in to interview, … [Read more...]
Digital local advertising is on the rise; Some ideas for banks
For the first time, online local advertising is expected to overtake all local analog media. In fact, digital is expected to eat up more than half of all local ad dollars in 2016, according to Borrell Associates. In fact, Borrell predicts that online local advertising is expected to grow by 36.9 percent, ahead of last year’s rate of 34.9 percent. Overall advertising is expected … [Read more...]