My friend Paul has an addiction. His substance of choice isn’t dangerous. In fact, it’s delightful, especially over ice. It’s Dr. Pepper. So imagine his horror this week when social media blew up with something that looked very much like a corporate press release, announcing that Dr. Pepper, the popular soft drink, would cease production this summer. Fellow Peppers … [Read more...]
Bow ties and bank marketing.
A friend has a social media habit he practices every Tuesday, thanks to Collared Greens, a Richmond, Va., based high-end, high quality and environmentally friendly traditional clothing site. When every Tuesday rolls ‘round, my buddy “Likes” and “Shares” Collared Greens’ Facebook post for “Free Tie Tuesday,” in the hope of winning one of the company’s spiffy bowties. Within … [Read more...]
Making banking cool again.
A friend of mine worked in mortgage banking in the late 1980s. After starting a career in media, he turned to banking for better pay, better hours and most of all, greater challenge and opportunity for advancement. Working in the heart of a large downtown created excitement, a “Mad Men” sort of vibe, complete with button-down collars, suits and ties. Don’t misunderstand, … [Read more...]
ICBA President takes on The Boston Globe on cybersecurity
Usually, we at BankMarketingCenter.com don’t hand out kudos to individual bankers, but an exception must be made in the case of Independent and Community Banks of America (ICBA) President and CEO Camden Fine for his articulate defense of small community banks. Fine put up his dukes so to speak after an article in The Boston Globe published a story contending that small … [Read more...]
5 lessons for bankers from Augusta National
Traditionally, at least, banking and golf go together like sweet tea and cornbread. And this week - for weekend duffers like me - marks golf’s high holy days. The Masters tournament begins today. Think of it, the coveted green jacket, the resplendent azaleas painted every color in God’s palate. Green grass my wife would kill for. Bobby Jones, Palmer, Nicklaus, Watson, … [Read more...]