It seems as though whenever we’re talking about growing community financial institution business and revenue that we’re always talking about bringing in new business in the form of bringing in new consumers. Little attention seems to get paid to “keeping what you have,” which is unfortunate given that the cost of acquiring a new customer is seven times higher than the … [Read more...]
Elder Financial Exploitation. We’re Not Doing Enough.
The threat of potential financial abuse is one that elderly Americans are facing at an alarming rate. In a June 2018 white paper, “Elder Financial Exploitation. Why it is a concern, what regulators are doing about it, and looking ahead,” issued by the US Securities and Exchange Commission, author Stephen Deane called elder financial exploitation “a public health … [Read more...]
The Negative Social Review… Is There Such a Thing?
In one of our more recent blogs, we talked a bit about the benefits of social media. Since then, we’ve been hearing from some financial institutions that, well, weren’t convinced that a social media marketing program was right for them. Their reasoning? Negative comments. Is that a legitimate concern? Well, the honest answer is yes… and no. The reasons behind the … [Read more...]
How to Create that Winning Culture.
Today’s economy is cranking along. In fact, according to recent reports by the U.S. Department of Labor, the unemployment rate is at a 50-year low. What does this mean? Among other things, it means that just about everyone who wants to work has a job. Couple that with a record number of job openings – more than one opening for every unemployed person – and you have a serious … [Read more...]
Humanizing the Digital Banking Experience
In today’s digital world, a consumer can learn just about anything and everything they need to know about a product or service without speaking to a human being. Good or bad? Well, that depends on who you ask. For starters, this relatively new process means that consumers no longer follow the traditional buyer journey, are far better educated, far more demanding in … [Read more...]