Bank Marketing Strategy + Ideas

The White House Online Town Hall Meeting

President Obama has made history again this week by taking transparency to a whole new level with an online town hall meeting with America.

Americans were allowed to submit questions to WhiteHouse.gov or vote on questions they wanted to see the President answer. Those questions and votes were compiled, and the President responded to those questions getting the most votes.

By 9 a.m. Thursday, the White House had already logged 70,000 questions.

I believe the same online town-hall approach could be very effective for a community bank.

(more…)

Trust, Originally uploaded by Joe Nangle

Trust. For community banks, it’s  the key marketing idea for your brand. Now more than ever. The thing about trust, is that you can talk about it all you want to in a marketing campaign. But it really doesn’t mean much until it’s backed up by ideas in action.

(more…)

Wells Fargo. Bank of America. These are a couple of the mega banks that have employed social media marketing strategies. In fact, the Wells Fargo case study is talked about quiet often in social media crowds online as it has been very successful.

Now it’s time for community banks to embrace social media. That’s because social media is about building relationships, and as we know, banking is all about relationships.

(more…)

The government’s revised plan to relieve banks of toxic assets is the subject of an article in today’s New York Times.

The plan is to allow private investors, other than banks, to buy up the toxic assets. The government would set a floor value to help overcome any reluctance investors might have in purchasing the trouble assets.

There’s a lot pressure riding on this revised plan. Economists say that without a bailout plan that works, no stimulus plan is likely to have a long term effect.

(more…)