I love county fairs and state fairs. I think I set a record for state fair attendance at the 1998 Indiana State Fair. I probably set another record for the most corn dogs consumed in one week.
Thinking about that got me thinking about social media marketing for banks. Actually it was the other way around.
If you look at your bank’s website what do you see?
Information about checking account and savings products? A place to log in to your online banking account? In other words, stuff that’s all about the bank.
That’s all important content. But it’s content that can be found on any community bank’s website.
Community banking is competitive. And to win, you have to do something better than the competition. So why not start with a website that’s as much about the community as it is about the bank?
Bank of America. Wells Fargo. Numerous credit unions. These are the financial institutions that are finding their way onto Twitter and connecting with Twitter users. Who’ll be next? Your bank? Or the community bank or credit union across the street? And has someone already “Twitter-jacked your brand?”
Trust. For community banks, it’s the key marketing idea for your brand. Now more than ever. The thing about trust, is that you can talk about it all you want to in a marketing campaign. But it really doesn’t mean much until it’s backed up by ideas in action.
