Wells Fargo. Bank of America. These are a couple of the mega banks that have employed social media marketing strategies. In fact, the Wells Fargo case study is talked about quiet often in social media crowds online as it has been very successful.
Now it’s time for community banks to embrace social media. That’s because social media is about building relationships, and as we know, banking is all about relationships.
What's Being Said About Your Bank's Employees Online?
Social media has created a interesting online culture. Now anybody can say pretty much anything about anyone. The problem gets complicated when the talk is about your employees.
The government’s revised plan to relieve banks of toxic assets is the subject of an article in today’s New York Times.
The plan is to allow private investors, other than banks, to buy up the toxic assets. The government would set a floor value to help overcome any reluctance investors might have in purchasing the trouble assets.
There’s a lot pressure riding on this revised plan. Economists say that without a bailout plan that works, no stimulus plan is likely to have a long term effect.
This morning’s New York Times article, Scrutiny of Bankers’ Perks Will Grow Too, raises another issue related to building consumer trust in your community bank.
