Bank Marketing Strategy + Ideas

The Folks At JoZoara

As with so many self employed people, I have a favorite place to work. It’s an independently-owned coffee shop here in Murfreesboro, called JoZoara. It’s been in business for about a year. The year prior, there was another coffee shop here at this very same location. But they didn’t last long.

Yet, here we are in the midst of a much worse economy than back when the other shop was here, and JoZoara is going strong. What is JoZoara doing that the previous coffee shop didn’t do?

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Originally uploaded by Darin Barry

If you look at your bank’s website what do you see?

Information about checking account and savings products? A place to log in to your online banking account? In other words, stuff that’s all about the bank.

That’s all important content. But it’s content that can be found on any community bank’s website.

Community banking is competitive. And to win, you have to do something better than the competition. So why not start with a website that’s as much about the community as it is about the bank?

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Bank of America. Wells Fargo. Numerous credit unions. These are the financial institutions that are finding their way onto Twitter and connecting with Twitter users. Who’ll be next? Your bank? Or the community bank or credit union across the street? And has someone already “Twitter-jacked your brand?”

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Trust, Originally uploaded by Joe Nangle

Trust. For community banks, it’s  the key marketing idea for your brand. Now more than ever. The thing about trust, is that you can talk about it all you want to in a marketing campaign. But it really doesn’t mean much until it’s backed up by ideas in action.

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