My Interview In Bank Director Magazine’s Article On Social Media
I was recently contacted by Chris Costanzo who writes for Bank Director Magazine for my thoughts on social media for banks for an article she was writing.
She’s written a fantastic article that features some great information on how banks like ShoreBank of Chicago and Umpqua Bank of Portland are using social media to better connect with customers..
There’s also some great information there on legal and compliance issues related to social media for banks.
This is just some of the information I’ll be covering in my upcoming social media workshop for community banks.
Here’s a link to one of my more popular posts I’ve written, “What Your Bank Can Learn About Social Media Marketing From A County Fair.”
August 20th, 2009 at 11:45 am
Interesting interview! I agree that you must be prepared to hear criticism. While not the easiest thing to do, it can provide valuable insight in how you can better your business.
Just a heads up, we just released our new product today called Kasasa (http://bit.ly/8Nvkh) that is touted as a game changing national brand that will unite community financial institutions to win the war against the mega banks by delivering a marketing presence and scale that no single community bank or credit union can match on its own. Kasasa comes to life through a mix of innovative advertising including one that features America’s top slam poets (https://www.KASASA.com/news-and-media/advertising) riffing lyrical threads around the theme of “Do you Kasasa?” The campaign lives through advertisements on television, radio, print, and billboards, plus aggressive public relations, social media outreach, community events and captivating gorilla marketing.
Best,
Erik (BancVue)