Comments on: 3 Ideas For Measuring ROI On Social Media Marketing For Banks http://longlastingideas.com/banks-social-media/3-ideas-for-measuring-roi-on-social-media-marketing-for-banks By Kevin McIntosh, Social Media Marketing Strategist Thu, 29 Jul 2010 18:25:04 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Daily Digest for 2009-10-09 | Midlife Manifesto http://longlastingideas.com/banks-social-media/3-ideas-for-measuring-roi-on-social-media-marketing-for-banks/comment-page-1#comment-154 Daily Digest for 2009-10-09 | Midlife Manifesto Sat, 10 Oct 2009 06:13:49 +0000 http://longlastingideas.com/?p=264#comment-154 [...] Bookmarked a link on Delicious. 3 Ideas For Measuring ROI On Social Media Marketing For Banks | Bank Marketing Strategy + Ideas [...] [...] Bookmarked a link on Delicious. 3 Ideas For Measuring ROI On Social Media Marketing For Banks | Bank Marketing Strategy + Ideas [...]

]]> By: Marketing Success http://longlastingideas.com/banks-social-media/3-ideas-for-measuring-roi-on-social-media-marketing-for-banks/comment-page-1#comment-138 Marketing Success Thu, 23 Jul 2009 18:38:13 +0000 http://longlastingideas.com/?p=264#comment-138 I've been browsing through your site, and it is very interesting and very informative. I enjoed reading it thanks for posting :) I’ve been browsing through your site, and it is very interesting and very informative. I enjoed reading it thanks for posting :)

]]> By: Jeffry Pilcher http://longlastingideas.com/banks-social-media/3-ideas-for-measuring-roi-on-social-media-marketing-for-banks/comment-page-1#comment-121 Jeffry Pilcher Mon, 11 May 2009 19:22:46 +0000 http://longlastingideas.com/?p=264#comment-121 When you use social media to provide service and solve people's problems (as some financial institutions do on Twitter), you can add: + ROI of retained customers. + ROI of a "happy/satisfied customer" telling his/her story vs. the "disgruntled/angry" customer complaining to friends and family for the next three months. When you use social media to provide service and solve people’s problems (as some financial institutions do on Twitter), you can add:
+ ROI of retained customers.
+ ROI of a “happy/satisfied customer” telling his/her story vs. the “disgruntled/angry” customer complaining to friends and family for the next three months.

]]> By: Amber Naslund http://longlastingideas.com/banks-social-media/3-ideas-for-measuring-roi-on-social-media-marketing-for-banks/comment-page-1#comment-120 Amber Naslund Mon, 11 May 2009 18:21:28 +0000 http://longlastingideas.com/?p=264#comment-120 Kevin, Some great points in here. I especially like that you discussed using customer feedback through social media to guide decisions and communication efforts. The ROI discussion really isn't entirely complicated, but it *is* largely dependent upon the goals and specific initiatives of a particular business. Social media is very measurable, and we can certainly assess the positive impacts of better relationships on our organizations. Thanks for the mention, and for continuing a very important discussion. Cheers, Amber Naslund Director of Community, Radian6 @ambercadabra Kevin,

Some great points in here. I especially like that you discussed using customer feedback through social media to guide decisions and communication efforts. The ROI discussion really isn’t entirely complicated, but it *is* largely dependent upon the goals and specific initiatives of a particular business. Social media is very measurable, and we can certainly assess the positive impacts of better relationships on our organizations.

Thanks for the mention, and for continuing a very important discussion.

Cheers,
Amber Naslund
Director of Community, Radian6
@ambercadabra

]]>