Bank Marketing Strategy + Ideas

By Neal Reynolds, Bank Marketing and Advertising Strategist

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Community banks and the power of tradition.

August 23, 2017 By Neal Reynolds

Community banks and the power of tradition.

As August wanes and autumn draws near, only days remain until the start of the college football season. Regular readers of this blog know my story. In the early 1970’s as a freshman at Auburn University, I was part of a small army of non-scholarship players, better known as “walk-ons,” kids armed only with the dream of earning the right to wear the orange and blue, and perhaps … [Read more...]

The power of great expectations.

July 28, 2017 By Neal Reynolds

The power of great expectations.

A friend recounted the story of a women’s softball coach at a major university. The program, that only a few years earlier had been invisible on NCAA softball radar, had in just three seasons advanced to the finals of their conference tournament and then on to the College World Series. Like any good CEO, the coach met with each of his players individually. One by one, the … [Read more...]

United Airlines, a public relations multiple engine failure.

April 11, 2017 By Neal Reynolds

United Airlines, a public relations multiple engine failure.

If we had to pick the public relations flub of the first four months of 2017, try United Airlines. Calling United’s fiasco, a flub is an extreme understatement. For the airline, this is a public relations multiple engine failure, a public image crash and burn. The bare facts: United personnel physically removed a Chinese passenger from an overbooked Chicago-to-Louisville … [Read more...]

Could this be what the future of banking looks like?

July 14, 2016 By Neal Reynolds

Could this be what the future of banking looks like?

Our country seems so awash in bad news these days, it feels like ISIS could kick back in its collective recliner and watch us destroy ourselves. And American banking is not immune from sad tidings of great sadness. A draft plank of the Democratic platform released July 1 calls not only for the expansion of Dodd-Frank, but also would authorize the United States Postal … [Read more...]

5 lessons for bankers from Augusta National

April 7, 2016 By Neal Reynolds

5 lessons for bankers from Augusta National

Traditionally, at least, banking and golf go together like sweet tea and cornbread. And this week - for weekend duffers like me - marks golf’s high holy days. The Masters tournament begins today. Think of it, the coveted green jacket, the resplendent azaleas painted every color in God’s palate. Green grass my wife would kill for. Bobby Jones, Palmer, Nicklaus, Watson, … [Read more...]

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About The Author

About The Author

Neal Reynolds is a financial marketing expert with over 30 years of experience working with financial institutions of all sizes from all over the country. READ MORE.

Recent Posts

  • Humanizing the Digital Banking Experience
  • Bank Marketing. I Know a Change is Gonna Come!
  • Community banks – Technology, reliability and a cautionary tale
  • What Banks and Businesses Can Learn from New York’s Yellow Cabs
  • Informed Delivery. The most valuable tool from the Postal Service since the Pony Express.

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