Archive for the ‘banks social media’ Category

My Interview In Bank Director Magazine’s Article On Social Media

Thursday, July 30th, 2009

I was recently contacted by Chris Costanzo who writes for Bank Director Magazine for my thoughts on social media for banks for an article she was writing.

She’s written a fantastic article that features some great information on how banks like ShoreBank of Chicago and Umpqua Bank of Portland are using social media to better connect with customers..

There’s also some great information there on legal and compliance issues related to social media for banks.

This is just some of the information I’ll be covering in my upcoming social media workshop for community banks.

Here’s the article.

Here’s a link to one of my more popular posts I’ve written, “What Your Bank Can Learn About Social Media Marketing From A County Fair.”

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3 Ideas For Measuring ROI On Social Media Marketing For Banks

Monday, May 11th, 2009



Some thoughts about ROI tangible and intangible benefits

Originally uploaded by cambodia4kidsorg



By Kevin McIntosh

If your bank is considering social media marketing, it’s likely that the question of ROI is one that keeps coming up. Fortunately, you don’t have to be an Einstein to figure out some of the answers.

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