What’s the value of a bank advertising during our economic crisis? It may be a lot greater than you’d think.
In normal times, you might say a lack of advertising creates an “out of sight, out of mind” dilemma for banks. These days, it’s more like, “out of sight, out of business.”
Bank of America. Wells Fargo. Numerous credit unions. These are the financial institutions that are finding their way onto Twitter and connecting with Twitter users. Who’ll be next? Your bank? Or the community bank or credit union across the street? And has someone already “Twitter-jacked your brand?”
Trust. For community banks, it’s the key marketing idea for your brand. Now more than ever. The thing about trust, is that you can talk about it all you want to in a marketing campaign. But it really doesn’t mean much until it’s backed up by ideas in action.
Wells Fargo. Bank of America. These are a couple of the mega banks that have employed social media marketing strategies. In fact, the Wells Fargo case study is talked about quiet often in social media crowds online as it has been very successful.
Now it’s time for community banks to embrace social media. That’s because social media is about building relationships, and as we know, banking is all about relationships.
