My Slideshare On Building Relationships For Bank Customers Through Social Media
Tuesday, June 30th, 2009Bank Marketing Strategy: Building Relationships
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Archive for the ‘bank marketing strategies’ Category
Bank Of America “One - U2″ - A Case Study In Social Media And Going Viral
Friday, May 1st, 2009I don’t know if you ever saw this B of A video that went viral back at the end of 2006. While it’s old news now, there are some reminders that it leaves us when talking about social media marketing.
The video featured 2 Bank Of America executives at a company conference performing their rendition of U2’s “One” with their own lyrics including lines like “Integration has never had us feeling so good/and we’ll make lots of money,” and “We’ve got Bank One on the run, what’s in your wallet, it’s not Capital One.”
Somehow, video of the performance leaked onto YouTube. And that’s where the real fun began.
What Your Bank Can Learn About Social Media Marketing From A County Fair
Monday, March 30th, 2009
I love county fairs and state fairs. I think I set a record for state fair attendance at the 1998 Indiana State Fair. I probably set another record for the most corn dogs consumed in one week.
Thinking about that got me thinking about social media marketing for banks. Actually it was the other way around.
It’s Time To Put Some Community Into Your Community Bank’s Website
Wednesday, March 4th, 2009
If you look at your bank’s website what do you see?
Information about checking account and savings products? A place to log in to your online banking account? In other words, stuff that’s all about the bank.
That’s all important content. But it’s content that can be found on any community bank’s website.
Community banking is competitive. And to win, you have to do something better than the competition. So why not start with a website that’s as much about the community as it is about the bank?
