Best Practices for Bank Marketers Using LinkedIn Company Pages

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Are you taking advantage of LinkedIn’s company pages to expand your institutions brand presence, foster relationships by attracting followers, and increase lead generation opportunities? According to the LinkedIn Audience 360 Study, LinkedIn members are almost 50 percent more likely to buy from a company they engage with on LinkedIn and 80 percent of LinkedIn members want to … [Read more...]

Millennial’s Matter to Bank Marketing

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A generation ago, bankers could count on young people –piggy banks in hand -- riding their parents’ coattails to the neighborhood branch. As the years passed a kid who opened a savings account at 10 opened a checking account or a student loan at the same bank before heading off to college at 18. In a few years, that meant a mortgage, a college fund for their children, or an … [Read more...]

Lessons from Ralphie and “A Christmas Story” for Banks to Ponder

A Christmas Story, the 1983 film based on the late writer Jean Shepherd’s story of Ralphie and his quest for a Red Ryder BB Gun from Santa Claus, is a holiday classic. The story takes place in small-town Indiana before World War II. - The heartwarming film, A Christmas Story reminds us of the simple joys of Christmases past. We’re reminded too, of those snafus that befall … [Read more...]

Three Steps to Discovering What Your Bank Customers Really Want

Most people see their banks and/or credit unions as something they need but do not easily differentiate why they should use one from the other. So how can a financial institution stand out from the pack? By discovering what products and services their current customers and target markets really want from their financial institution. Have you ever been asked to complete a … [Read more...]

Creating a Successful Bank Blog

We’ve turned into a society of information consumers depending on the web to provide us with tips, how-to’s and the answers to our questions about anything and everything. This growing trend along with Google’s latest algorithm update, called Hummingbird, create a compelling case for banks and credit unions to create their own blogs. Google has always favored sites that include … [Read more...]