Comments on: Recent Nielsen Survey Shows That Banks That Advertise Have Greater Consumer Confidence http://longlastingideas.com/bank-marketing-strategy/nielsen-survey-bank-advertising-recession-financial-crisis By Neal Reynolds, Bank Marketing and Advertising Strategist Mon, 05 Dec 2011 02:48:53 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: admin http://longlastingideas.com/bank-marketing-strategy/nielsen-survey-bank-advertising-recession-financial-crisis/comment-page-1#comment-27 admin Fri, 27 Mar 2009 19:47:12 +0000 http://longlastingideas.com/?p=211#comment-27 Excellent point, Jeffry. Excellent point, Jeffry.

]]> By: Jeffry Pilcher http://longlastingideas.com/bank-marketing-strategy/nielsen-survey-bank-advertising-recession-financial-crisis/comment-page-1#comment-25 Jeffry Pilcher Thu, 26 Mar 2009 15:30:04 +0000 http://longlastingideas.com/?p=211#comment-25 You're absolutely right that financial institutions should not cut back on the marketing front. In fact, they should probably kick it up a notch. My takeaway from the Nielsen research was a little different. I came away realizing that PR was twice as effective as any other communications strategy a financial institution could pursue. Nielsen reported on the "advertising advantages" of their research because it supports their core business (measuring TV consumption). You’re absolutely right that financial institutions should not cut back on the marketing front. In fact, they should probably kick it up a notch.

My takeaway from the Nielsen research was a little different. I came away realizing that PR was twice as effective as any other communications strategy a financial institution could pursue. Nielsen reported on the “advertising advantages” of their research because it supports their core business (measuring TV consumption).

]]>