http://longlastingideas.com/bank-marketing-strategies/strategies-for-bank-websites By Neal Reynolds, Bank Marketing and Advertising Strategist Mon, 05 Dec 2011 02:48:53 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://longlastingideas.com/bank-marketing-strategies/strategies-for-bank-websites/comment-page-1#comment-8 The Financial Brand » Blog Archive » Headlines, snapshots and misc. stories of interest Mon, 09 Mar 2009 11:12:00 +0000 http://longlastingideas.com/uncategorized/small-town#comment-8 [...] — many have tried…and failed — Barry’s points about differentiation and “putting some ‘community’ in your community bank” are well-taken. Read [...] [...] — many have tried…and failed — Barry’s points about differentiation and “putting some ‘community’ in your community bank” are well-taken. Read [...]

]]> http://longlastingideas.com/bank-marketing-strategies/strategies-for-bank-websites/comment-page-1#comment-5 admin Fri, 06 Mar 2009 16:43:05 +0000 http://longlastingideas.com/uncategorized/small-town#comment-5 Thanks for sharing that, Julie. I would be curious to see how much promotion they put into building awareness for that effort. I'll do some exploring around their site just to see what al they've done. Thanks for sharing that, Julie. I would be curious to see how much promotion they put into building awareness for that effort. I’ll do some exploring around their site just to see what al they’ve done.

]]> http://longlastingideas.com/bank-marketing-strategies/strategies-for-bank-websites/comment-page-1#comment-4 Julie Arnsdorf Wed, 04 Mar 2009 20:04:08 +0000 http://longlastingideas.com/uncategorized/small-town#comment-4 Umpqua Bank in Oregon has what they termed, "Local Space Networking" under their Small Business website. http://www.umpquabank.com/1.0/pages/bLocalSpace.aspx?prodCAT=bLocalSpace They have about 250 people pitching their wares on it. Plus, there is a forum section, although the last posts seem to be from mid 2008. Like a lot of banks, they may include news/events/whatever on their website and never promote it. . . thus no recent activity. I see that happen often. Not sure what Umpqua does to promote this part of their website. The key to making your concept work is definitely promotion and some financial insitutions don't like to do the legwork needed. Kind of sad. Umpqua Bank in Oregon has what they termed, “Local Space Networking” under their Small Business website. http://www.umpquabank.com/1.0/pages/bLocalSpace.aspx?prodCAT=bLocalSpace They have about 250 people pitching their wares on it. Plus, there is a forum section, although the last posts seem to be from mid 2008. Like a lot of banks, they may include news/events/whatever on their website and never promote it. . . thus no recent activity. I see that happen often. Not sure what Umpqua does to promote this part of their website. The key to making your concept work is definitely promotion and some financial insitutions don’t like to do the legwork needed. Kind of sad.

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