Banking has changed a lot in the last few years – and so has bank advertising and marketing. Advertising budgets have been slashed and marketing departments have been cut. In response, banks and credit unions are getting creative with their marketing and looking for innovative ways to create professional ads and marketing materials without hiring high priced agencies, … [Read more...]
Archives for April 2011
CBS 60 Minutes Airs Story On Banks Fraudclosure Crisis
A 60 Minutes report on banks involved in Fraudclosure may present more brand marketing headaches for some major banks. In a news story that premiered April 3rd, 2011 on CBS 60 Minutes, Scott Pelley revealed shocking news about how banks, including Wells Fargo and US Bank, had hired a firm to help track paperwork related to bank signatures. But what they ended up with according … [Read more...]