Some thoughts about ROI tangible and intangible benefits Originally uploaded by cambodia4kidsorg By Kevin McIntosh If your bank is considering social media marketing, it's likely that the question of ROI is one that keeps coming up. Fortunately, you don't have to be an Einstein to figure out some of the answers. … [Read more...]
Archives for May 2009
Bank Of America “One – U2” – A Case Study In Social Media And Going Viral
I don't know if you ever saw this B of A video that went viral back at the end of 2006. While it's old news now, there are some reminders that it leaves us when talking about social media marketing. The video featured 2 Bank Of America executives at a company conference performing their rendition of U2's "One" with their own lyrics including lines like “Integration has never … [Read more...]