By Kevin McIntosh
If your bank is considering social media marketing, it’s likely that the question of ROI is one that keeps coming up. Fortunately, you don’t have to be an Einstein to figure out some of the answers.
I don’t know if you ever saw this B of A video that went viral back at the end of 2006. While it’s old news now, there are some reminders that it leaves us when talking about social media marketing.
The video featured 2 Bank Of America executives at a company conference performing their rendition of U2’s “One” with their own lyrics including lines like “Integration has never had us feeling so good/and we’ll make lots of money,” and “We’ve got Bank One on the run, what’s in your wallet, it’s not Capital One.”
Somehow, video of the performance leaked onto YouTube. And that’s where the real fun began.
