I love county fairs and state fairs. I think I set a record for state fair attendance at the 1998 Indiana State Fair. I probably set another record for the most corn dogs consumed in one week.
Thinking about that got me thinking about social media marketing for banks. Actually it was the other way around.
The White House Online Town Hall Meeting
President Obama has made history again this week by taking transparency to a whole new level with an online town hall meeting with America.
Americans were allowed to submit questions to WhiteHouse.gov or vote on questions they wanted to see the President answer. Those questions and votes were compiled, and the President responded to those questions getting the most votes.
By 9 a.m. Thursday, the White House had already logged 70,000 questions.
I believe the same online town-hall approach could be very effective for a community bank.
What’s the value of a bank advertising during our economic crisis? It may be a lot greater than you’d think.
In normal times, you might say a lack of advertising creates an “out of sight, out of mind” dilemma for banks. These days, it’s more like, “out of sight, out of business.”
The Folks At JoZoara
As with so many self employed people, I have a favorite place to work. It’s an independently-owned coffee shop here in Murfreesboro, called JoZoara. It’s been in business for about a year. The year prior, there was another coffee shop here at this very same location. But they didn’t last long.
Yet, here we are in the midst of a much worse economy than back when the other shop was here, and JoZoara is going strong. What is JoZoara doing that the previous coffee shop didn’t do?
