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Best Practices for Bank Marketers Using LinkedIn Company Pages

Are you taking advantage of LinkedIn’s company pages to expand your institutions brand presence, foster relationships by attracting followers, and increase lead generation opportunities? According to the LinkedIn Audience 360 Study, LinkedIn members are almost 50 percent more likely to buy from a company they engage with on LinkedIn and 80 percent of LinkedIn members want to connect with companies because those connections provide them opportunities to enhance their professional decision … [Read More...]

Bank Marketing and Advertising

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What Bank Marketers Need to Know About Consumer Trust

Do you have testimonials on your web site and reviews on directories and social media sites for your customers and prospective customers to see? Easy access to information online has allowed consumers to search for their products and services using the web before actually visiting a “brick and mortar” location or even speaking to someone […]

Social Media Marketing

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Best Practices for Bank Marketers Using LinkedIn Company Pages

Are you taking advantage of LinkedIn’s company pages to expand your institutions brand presence, foster relationships by attracting followers, and increase lead generation opportunities? According to the LinkedIn Audience 360 Study, LinkedIn members are almost 50 percent more likely to buy from a company they engage with on LinkedIn and 80 percent of LinkedIn members […]

How to Write a Social Media Policy for Your Financial Institution

The expansion of social media in the workplace and for personal use has made it vital for financial institutions to include a specific social media policy within its policies and procedures. In the past it was easier to manage social media use by restricting access to sites on company systems, but smart phones and the […]