Bank Marketing Strategy + Ideas

I was recently contacted by Chris Costanzo who writes for Bank Director Magazine for my thoughts on social media for banks for an article she was writing.

She’s written a fantastic article that features some great information on how banks like ShoreBank of Chicago and Umpqua Bank of Portland are using social media to better connect with customers..

There’s also some great information there on legal and compliance issues related to social media for banks.

This is just some of the information I’ll be covering in my upcoming social media workshop for community banks.

Here’s the article.

Here’s a link to one of my more popular posts I’ve written, “What Your Bank Can Learn About Social Media Marketing From A County Fair.”

Some thoughts about ROI tangible and intangible benefits

Originally uploaded by cambodia4kidsorg

By Kevin McIntosh

If your bank is considering social media marketing, it’s likely that the question of ROI is one that keeps coming up. Fortunately, you don’t have to be an Einstein to figure out some of the answers.

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I don’t know if you ever saw this B of A video that went viral back at the end of 2006. While it’s old news now, there are some reminders that it leaves us when talking about social media marketing.

The video featured 2 Bank Of America executives at a company conference performing their rendition of U2’s “One” with their own lyrics including lines like “Integration has never had us feeling so good/and we’ll make lots of money,” and “We’ve got Bank One on the run, what’s in your wallet, it’s not Capital One.”

Somehow, video of the performance leaked onto YouTube. And that’s where the real fun began.

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