Are Checks Becoming Obsolete?

by Guest Blogger Jessica Kane Myths and Misconceptions About the Decline of Checks The use of checks has been on a continual decline for the last decade and most believe this will continue at an exponential rate until the eventual death of the check. No one can argue that the use of checks has been on the decline, but the truth is is that this decline has occurred at a linear rate at approximately 1.8-2 billion checks a year. Every year more checks are being replaced by their electronic … [Read More...]

Bank Marketing and Advertising

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5 Online Resources for Strategic Networking

Networking is essential for business development. We all have networks that connect us with colleagues, peers, prospects and referral sources. If you want to grow your business, you need to network, but many times the tried and true ways of networking have become stale, no longer produce leads, referrals or connections, and are a waste […]

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Best Practices for Bank Marketers Using LinkedIn Company Pages

Are you taking advantage of LinkedIn’s company pages to expand your institutions brand presence, foster relationships by attracting followers, and increase lead generation opportunities? According to the LinkedIn Audience 360 Study, LinkedIn members are almost 50 percent more likely to buy from a company they engage with on LinkedIn and 80 percent of LinkedIn members […]

Social Media Marketing

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Best Practices for Bank Marketers Using LinkedIn Company Pages

Are you taking advantage of LinkedIn’s company pages to expand your institutions brand presence, foster relationships by attracting followers, and increase lead generation opportunities? According to the LinkedIn Audience 360 Study, LinkedIn members are almost 50 percent more likely to buy from a company they engage with on LinkedIn and 80 percent of LinkedIn members […]

How to Write a Social Media Policy for Your Financial Institution

The expansion of social media in the workplace and for personal use has made it vital for financial institutions to include a specific social media policy within its policies and procedures. In the past it was easier to manage social media use by restricting access to sites on company systems, but smart phones and the […]