My Slideshare On Building Relationships For Bank Customers Through Social Media
June 30th, 2009Bank Marketing Strategy: Building Relationships
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3 Ideas For Measuring ROI On Social Media Marketing For Banks
May 11th, 2009
By Kevin McIntosh
If your bank is considering social media marketing, it’s likely that the question of ROI is one that keeps coming up. Fortunately, you don’t have to be an Einstein to figure out some of the answers.
Bank Of America “One - U2″ - A Case Study In Social Media And Going Viral
May 1st, 2009I don’t know if you ever saw this B of A video that went viral back at the end of 2006. While it’s old news now, there are some reminders that it leaves us when talking about social media marketing.
The video featured 2 Bank Of America executives at a company conference performing their rendition of U2’s “One” with their own lyrics including lines like “Integration has never had us feeling so good/and we’ll make lots of money,” and “We’ve got Bank One on the run, what’s in your wallet, it’s not Capital One.”
Somehow, video of the performance leaked onto YouTube. And that’s where the real fun began.
How Social Media Can Help Your Bank
April 15th, 2009Bank Marketing Strategy: Somewhere There's A Bank
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This quick SlideShare presentation may give you some ideas on using social media marketing for your community bank. My workshop will give you lots more ideas.
