David Bowie

Bank marketing and Ziggy Stardust (Seriously)

The passing of rock n’ roll legend David Bowie earlier this year at 69 may seem to have as much in common with the pinstriped, buttoned-down world of bank marketing as a peacock in a flock of pigeons. But bankers can learn a thing or two from Ziggy Stardust and Bowie’s various other rock incarnations: Consider: Branding: Before the world even knew a David Bowie, or used the term branding, Bowie was ahead of the curve. Born to the world as David Jones, Bowie became a rocker in Britain … [Read More...]

Bank Marketing and Advertising

Millenials saving money

Uncle Harry’s Gift (The Teen Years)

In a previous post, we talked about encouraging younger children to save and how banks can come alongside families to help encourage wealth-building behavior at an early age. Now –cue the scary music –the teen years. The teen years – for more reasons than can be addressed in a single post –pose countless challenges, ranging […]

Social Media Marketing

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Best Practices for Bank Marketers Using LinkedIn Company Pages

Are you taking advantage of LinkedIn’s company pages to expand your institutions brand presence, foster relationships by attracting followers, and increase lead generation opportunities? According to the LinkedIn Audience 360 Study, LinkedIn members are almost 50 percent more likely to buy from a company they engage with on LinkedIn and 80 percent of LinkedIn members […]

How to Write a Social Media Policy for Your Financial Institution

The expansion of social media in the workplace and for personal use has made it vital for financial institutions to include a specific social media policy within its policies and procedures. In the past it was easier to manage social media use by restricting access to sites on company systems, but smart phones and the […]